Celebrity chef Jamie Oliver is once again on a mission to show us what we are really eating.

Following his successful program last year educating the world about the chicken industry, Oliver has hosted a show revealing the dark secrets of pork production.

Jamie Saves Our Bacon is a 90-minute television special that screened on TV One, no doubt shocked viewers about the appalling conditions pigs are kept throughout Europe.

SAFE congratulates Jamie Oliver for once again using his massive public profile to highlight animal welfare issues in an effort to improve the welfare conditions of pigs throughout Europe. We commend him for joining calls for the EU to set tougher minimum welfare standards for farmers, in addition to calling for a more honest labelling system that helps to identify how animals are reared and treated. SAFE advocates a compassionate lifestyle through vegetarianism. Whilst we applaud Jamie's efforts SAFE believes the most effective way to help animals is by not eating them.

SAFE ASKS JAMIE OLIVER TO SAVE KIWI PIGS!!

SAFE sent video footage obtained from inside New Zealand pig farms to Jamie Oliver so he can see for himself how pigs are also being made to suffer on New Zealand farms.

SAFE campaign director Hans Kriek says the standards on New Zealand pig farms will no doubt shock the pig-friendly celebrity chef.

"Footage obtained from inside New Zealand pig farms is being sent to Jamie Oliver this week in an effort to add international pressure to a campaign to improve pig welfare in New Zealand," says Hans.

"New Zealand pig farms fall well below standards in the United Kingdom, particularly since our farmers continue to use cruel sow stalls in which to keep pregnant sows. New Zealand must follow the UK by banning the use of sow stalls."

“New Zealanders watching last night’s 90-minute programme, Jamie Saves Our Bacon, will be shocked to learn that those abhorrent farming systems are also commonplace in New Zealand,” says Hans.

This year the New Zealand government is expected to review pig farming standards because sow stalls and farrowing crates have been found to be in breach of the Animal Welfare Act 1999.

“New Zealand cruelly confines over 20,000 pregnant sows in stalls so small they can’t even turn around. Because sow stalls are banned in the UK we are calling on Jamie Oliver to support SAFE’s call to ban sow stalls to improve pig farming standards in New Zealand. The government is unlikely to act without such international pressure,” says Hans.

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